From the New York Daily News: Rudy Inc.
Rudy Giuliani never shrank from defending his image as mayor, but as a businessman he's gone a step further - even trademarking his own name, the Daily News has learned.
The unusual step, revealed in a recent Giuliani company contract obtained by The News, states under the heading "Use of Mr. Giuliani's Name" that the "trade names and trademarks 'Rudolph Giuliani,' or 'Giuliani Partners LLC' . . . shall not be used . . . without prior written consent."
Doing anything that "tarnishes, degrades, disparages or reflects adversely on the Giuliani" name, it adds, will be grounds for terminating the contract.