This issue is getting stickier by the day. If you insist that everything the paper is doing should go online everywhere, then you have to expect that people won't see limits. But if you run a news operation where opinionators are confused with reporters (I'm thinking mostly TV at the moment) then how can you tell journalists to restrain themselves? Newspapers continue to try to make celebrities out of their reporters, or some of them, at least. Do you then say they have no independent thoughts? It's a tough one. I used to be very, very rigid and determined that we needed to always maintain our objectivity but I'm not sure it's as manageable as I used to think.
WP releases new social networking guidelines
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