Saturday, August 14, 2010

Focusing on Content

There was a little tempest on cable TV (where else) over a headline that accompanied Treasury Secretary Timothy Geitner's op-ed piece in The New York Times.

The headline "Welcome to the Recovery" was read as snark by many and a number of reporters (who should at least get the name right) rushed to defend Geithner's work against sarcastic comments on the "title."

I've always thought headline writers could have more fun by writing heads that commented on the stories rather than simply tried to relay information contained in the story.

This site, though, has taken on book titles, and suggests ways to make them better.

Lijit Ad Tag