Tuesday, March 18, 2008

Good Point, Misleading Hed

Once again, the Poynter site has shortened a headline so much as to distort the meaning of the story. Here's how it reads on the main page:

Too Many Newspapers
John Dvorak's complaint.

Here's the hed on the main Romenesko page
Dvorak: There are too many papers selling the same news

and here is the reffed article, which is the real issue:

John Dvorak predicts newspapers will continue to slide because their owners don't understand that the public hungers for original material -- not just AP stories. "Publishers do know that their publication is their product, right? And they do know that if it's losing circulation, the key to reversing the trend is not to make it worse -- right? How does making a product worse fix a problem?"

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